AT CUSTOM FLAVORS, WE’RE EXPERTS IN FLAVOR CREATION
OUR MISSION
At Custom Flavors, we’re determined to show the industry what a passionate group of people with deep scientific expertise and a dedication to quality can do with flavors — not only to create the most exciting new flavors but to build lasting, collaborative customer relationships along the way.
OUR VISION
We envision a world where every project we work on yields not only superior products but superior experiences for our customers in every aspect of the business relationship. We seek to go beyond flavor to realize excellence in everything we do.
OUR VALUES
As we grow, we are looking ahead, driven by our commitment to excellence and further improvement. Our ultimate goal is to become the industry-recognized model for how we treat our customers, employees, community, and the environment through:
DEDICATION:
We are dedicated to supporting each other and serving our customers with excellence, following through on every promise we make.
RESOURCEFULNESS:
We are determined to be the go-to flavor supplier by outworking our competition, collaborating as a team, and overcoming all obstacles.
QUALITY:
We make product quality our top priority, continuously striving for improvement, and delivering satisfaction and safety in everything we work on.
EFFICIENCY:
We strive to enhance lives through smarter, more efficient solutions that go further to exceed expectations.
PASSION:
We are driven by innovation, making a meaningful impact, and showing genuine care in everything we do.
RECOGNITION:
We believe in recognizing and celebrating excellence wherever we find it — because when any one of us wins, we all win.
OUR STORY
At Custom Flavors, we invite you to experience a higher standard of flavor development and customization with flavors derived from nature.
At the forefront is Alex Wendling, President of Custom Flavors. As a food scientist, he brings an abundance of insight and experience to the company. Before Alex, it was his father, Mike Wendling, with a degree in biology focusing on food colors and flavors, who started the company along with co-founder and Executive Vice President Steve Bishop, a former lab manager himself, as Custom Ingredients in 2005. In 2018, the company changed its name and its focus to Custom Flavors.
Today, the Custom Flavors portfolio includes more than 20,000 flavors and flavor combinations — with recent and ongoing investments in our equipment and facilities in California and North Carolina.
By hiring the best flavor and application scientists, along with highly skilled production, regulatory, and support teams, we bring centuries of combined experience in chemistry, biochemistry, analytics, and production to the table. This continues to be a foundational element in what we do, to meet our customers wherever they are in the product development process, from formulation to testing to procurement.
We partner with businesses of all sizes, building a reputation not only for customized, creative flavors but also for exceptional, go-the-extra-mile service.
“When companies partner with us, they know we’ll be with them at every step, from product ideation through testing, all the way through the process,” said Alex. “We’ll be there doing benchtop work, creating prototypes, you name it. No other flavor company with our level of capability does that as well as we do.”
Combining a scientific approach with creativity enables us to craft unique and tailored flavors, address complex flavor challenges, streamline processes, and provide expert guidance on regulatory matters. As consumer preferences evolve, we are proud to work as a team to support you, helping you adapt and thrive.
Custom Flavors is a company with a heritage and a legacy in the making. We share your passion for excellence and look forward to helping you create your own one-of-a-kind flavors! Thank you for trusting us to be your partner on this journey — we are truly grateful for the opportunity to contribute to your success.
CULTURE
Custom Flavors is built on personal relationships and this has been the cornerstone of our success. It’s how we interact with our customers, our suppliers and vendors and our own family of employees. There’s a team spirit here. We celebrate our wins together, encourage communication and collaboration, foster innovation and join together to achieve our collective mission.
CUSTOMER SERVICE
Our expert in-house team creates mouthwatering flavors that meet the highest-quality standards our customers and their consumers demand. This expertise operates hand in hand with our administrative team to deliver first class customer service.
Success in the back office translates into developing the systems that ensure consistent delivery and quality. We consider the following essential to our efficiency:
- On-time shipping
- Order confirmation communicated quickly
- Regulatory requests promptly handled
- Equipment and technology updates
- Scalability
- A love for systems, science and service
- A professional, loyal team of employees
QUALITY STANDARDS
We pride ourselves in consistently meeting the most stringent certifications and specifications such as Certified Organic, Kosher, Global Food Safety Initiative (GFSI), Natural, Organic Compliant, and Non-GMO. We also have the production controls in place to offer flavors that are allergen-free, gluten free and cover other dietary restrictions. For more information about certifications and special designations or to download relevant documentation, please visit our Certifications page.
SERVICES
At Custom Flavors, our passion, commitment and experience come through in every flavor we develop. Let us show you how art and science create the quality that sets your product apart. We use the best ingredients and ensure that each made-to-order flavor is uniquely formulated. The flavors we create either enhance the taste of foods and beverages or mask unwanted off-notes in products.
Our flavor chemists and food scientists craft extraordinary flavors for supplements, food and beverage manufacturers. Our client list includes popular and well-known brands in nutraceutical and dietary supplements, sports drinks, baked goods, beverages, dairy products, confectionery items and more.
SPECIALLY DESIGNED FLAVORS
Every day customers come to us with flavor ideas. Our team has the skill and flexibility to create customized flavors exactly the way that you want them. To date, our portfolio includes more than 20,000 distinct flavors. At Custom Flavors, we bring passion and creativity to meet our customer’s high expectations and make extraordinary, unique flavors.
PRODUCT DEVELOPMENT
After decades in the business, we’re also happy to share our experience in product development. We work with customers who have well-established brands and products as well as startups with little more than a flavor concept and an idea. It can take persistence to get the flavor just right and bring the product to market. Our exceptional flavors, client-focused customer service and industry expertise offer our clients a value-added partner in the flavor industry and provide long-term competitive advantages.
REGULATORY SUPPORT
Our team has developed efficient systems that assist in getting your product approved, certified and to market. We maintain a database of over 50,000 regulatory documents for your convenience. By providing prompt and accurate information, we help your project move along more smoothly.
FLAVOR MATCHING
Our flavorists have analytical resources available to match any flavor with our state-of-the-art GC/MS equipment. Accurate, timely flavor matching allows you to improve your current lead times, cost, service and delivery. We can convert current products to new formats, such as Natural, Non-GMO or Organic. All of this improves your product and the bottom line.
Contact us to learn more about how we develop flavors and do business. We’d love to hear from you!
TESTIMONIALS
I cannot compliment this company enough!!
From their vast flavor library, innovative technical team, 5 Star customer service, responsiveness, flexibility, quality of product and short lead times they are a supplier that would be any customers dream!
My company has partnered with them for well over 20 years and they have only gotten better. A modest sized company that is a giant in the industry!!
Whatever your application, you will be exceedingly happy with their product, service and pricing!
Karen
Custom Flavors in my honest and humble opinion is the gold standard of what a supplier should be to clients.
My initial conversation was incredibly uncommon due to the fact that their salesman thoroughly researched our company and our mission statement and already knew what carriers they would need to be on to meet our labeling requirements.
Samples arrived in a matter of days instead of weeks, pricing and regulatory documents were provided within 1-2 days depending on the request.
Communication to our R & D and Supply Chain departments are constant and thorough. No question or order inquiry is ever left unanswered and we truly feel Custom Flavors understands how important under promising and overdelivering is in a business relationship.
I cannot say enough about their flavor development team and their ability to rise to any challenge. From complex flavor requests to vanilla alternatives in case supply of vanilla becomes scarce, their innovation is second to none.
Our relationship with Custom Flavors has evolved into a partnership in a matter of months. Greetings are more familial, handshakes are now hugs and there’s a deep appreciation for the mutual contributions we make to the other’s business.
I will end with this… you will be hard pressed to find a more passionate and responsive flavor house than Custom Flavors. I can’t recommend them enough as a partner to grow your business.
Mike
QUALITY CONTROL
Custom Flavors adheres to strict quality assurance and quality control measures to ensure our flavors consistently meet industry and customer demands. We start by sourcing key ingredients and raw materials that meet our rigorous standards, then produce and package our finished flavors with a quality-first mentality.
We run our business on a specially designed Total Quality System based on multiple levels of qualification and verification. In addition, we undergo 3rd-party audits to meet or exceed the latest in industry-recognized standards.
Quality is embedded in our culture. Every employee understands they are part of the process. We invest in ongoing training and re-qualifying for quality compliance practices in our work.
OUR PRODUCTS FEATURE:
Quality Ingredients
- Supplier and vendor approval program
- Ingredient screening and approval process
- In-house and 3rd party testing
Quality Production
- Complete traceability of all materials and food contact packaging used in-process
- Ingredient weight and lot code verification at point of addition
- State-of-the-art facilities and equipment
Quality Post-Production
- Continuous monitoring and analysis of all operations to improve quality
- Overall emphasis on safety, efficiency and service
- Continuous review of all quality documentation and testing results to ensure compliance with specifications
Quality Control Testing Methods
- Our trained QC staff conducts product-specific testing to ensure quality for every flavor we produce. This includes, but is not limited to: organoleptic testing (taste, visual, and odor testing) and specific gravity. For certain applications, flash-point analysis and Gas Chromatograph Mass Spectrometry (GC-MS) are utilized.
Complete Regulatory Services
- Our regulatory team provides our customers with a wide range of regulatory assistance and can support efforts towards meeting Non-GMO, All-Natural, Organic, Kosher, and many other initiatives
Quality Documentation
- Certificates of Analysis (COAs)
- Safety Data Sheets (SDS)
- Specification Sheets
- Kosher Certifications
FAQ
Where are you located?
160 Calle Iglesia, San Clemente, CA 92672
Do you manufacture your own flavors?
Yes, our flavors are developed and produced in our San Clemente, CA facility.
What are your order lead times?
10 business days for liquid flavors and 15 business days for powdered flavors. Initial orders require additional lead time.
What are your minimum order quantities?
4 gallons for liquid flavors and 100 lbs. for powdered flavors, with exceptions for first orders and trial runs.
What forms of payment do you accept?
Check, wire transfer, VISA, MasterCard
Our wire transfer information is available on our Downloads page.
What are your payment terms?
Net 30 on approved credit. Advance payment is required until credit is established.
Where can I find your credit application?
Our credit application is available on our Downloads page.
How do I place an order?
Email your purchase order to customer service at customerservice@customflavors.com
How do I request a flavor sample?
Request a Sample by calling us at (949) 276-7995 or email info@customflavors.com
What size sample is provided for a sample request?
1 ounce for liquid flavors and 75 grams for powdered flavors. Larger samples are available upon request.
What are your pickup hours and address?
Monday-Friday, 7:30am – 3:00pm
1180 California Ave., Ste A
Corona, CA 92881
What are your flavor and development capabilities?
See our Explore Our Flavors page.
What industries do you serve?
You’ll find a complete list on our Flavor Applications page.
