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Custom Flavors Updates Its Mission, Vision, and Values as We Look to the Future

By April 21, 2025Blog
Custom Flavors Looks to the Future

At Custom Flavors, our customers and their products come first — and as we expand our footprint to span the U.S., from our California Headquarters to our newest location in North Carolina, we are looking to the future. The future of flavor customization and food innovation, because we know your products are one of a kind, and we are always working to make sure your flavors are too!

OUR MISSION

“At Custom Flavors, we’re determined to show the industry what a passionate group of people with deep scientific expertise and a dedication to quality can do with flavors — not only to create the most exciting new flavors but to build lasting, collaborative customer relationships along the way.“

OUR VISION

”We envision a world where every project we work on yields not only superior products but superior experiences for our customers in every aspect of the business relationship. We seek to go beyond flavor to realize excellence in everything we do.”

OUR VALUES

Custom Flavors has been built around the following value pillars, and as we grow, we are looking ahead, driven by our commitment to excellence and further improvement. Our ultimate goal is to become the industry-recognized model for how we treat our customers, employees, community, and the environment through:

DEDICATION:
We are dedicated to supporting each other and serving our customers with excellence, following through on every promise we make.

RESOURCEFULNESS:
We are determined to be the go-to flavor supplier by outworking our competition, collaborating as a team, and overcoming all obstacles.

QUALITY:
We make product quality our top priority, continuously striving for improvement, and delivering satisfaction and safety in everything we work on.

EFFICIENCY:
We strive to enhance lives through smarter, more efficient solutions that go further to exceed expectations.

PASSION:
We are driven by innovation, making a meaningful impact, and showing genuine care in everything we do.

RECOGNITION:
We believe in recognizing and celebrating excellence wherever we find it — because when any one of us wins, we all win.

WHAT CAN WE DO FOR YOU?

At Custom Flavors, we share your passion for excellence and look forward to helping you create your own one-of-a-kind flavors!

Thank you for trusting us to be your partner on this journey — we are truly grateful for the opportunity to contribute to your success. Contact us or schedule a meeting with a Custom Flavors representative today!