Oh the places we have been…

By | Blog
2018 Was A Big Year For Custom Flavors

In March, we rebranded our name and image,
and made the big reveal at SCIFT’s Supplier’s Night.

We attended Expo West in Anaheim, World Tea Expo in Las Vegas and IFT in Chicago to visit with old friends and make some new acquaintances.

In September, we exhibited at SupplySide West in Las Vegas to participate in the rapidly growing sports nutrition industry.

We are continually grateful for our amazing customers and all the relationships we have made and strengthened throughout the year. Our fifty-six employees and their families thank you for all you have done for us.

Happy Holidays to you and your loved ones!

Meet Our Sales Team + SupplySide West Discount Code

By | Blog
This October, we want to introduce our sales team here at Custom Flavors

Adam Rico
Account Manager

Adam graduated from Sacramento State University with a Degree in Business Administration Cum Laude with a concentration in Marketing.

His career began working for the State of California in Procurement and Supply Chain Management. Later he was a Training Officer implementing a new ERP System.

Adam joined Custom Flavors in 2014 after his first visit to the Fancy Food Exhibit that got him hooked on the Food Industry. His background gives him insight into the Purchasing side of the food business. Instead of selling, he is adept at helping customers buy, which follows our company philosophy.

He enjoys racing fast cars and loves to cook for his family.

Alex Wendling

Alex graduated from Chapman University with a BS in Biochemistry as well as a Master’s in Food Science and Technology.

His career started at Apex Energetics, a nutritional product company, as Quality Control Director where he wrote, implemented, and established their entire Quality Control Program. With his education, experience, and background of being familiar with the Flavor Industry at a young age, Alex brought a wealth of training and knowledge when he joined Custom Flavors in 2015. His initial position was QA/QC Director where he raised our total Quality Program to BRC AA status and completed our organic certification.

As President of the company, Alex has rebranded our name and given us a fresh new look. His experience and position have given him the unique perspective of being able to see things from the food formulators point of view and the ability to perfectly match the Flavor to the parameters of the finished product.

Alex is a former college football player and passionate fan, and he is a gourmet food enthusiast.

Join us in Las Vegas!

Use our discount link below to meet our team in person at booth #3625