It’s no industry secret. Some functional ingredients with effects that customers crave simply don’t taste very good. Whether it be a bitter aftertaste or a sour front note, healthy and nutritious products sometimes have to be modulated, or changed, in order to be palatable to the masses. That being said, it’s not always as easy as mixing together great-tasting ingredients and serving up a delicious product to store shelves. Today’s customers want food and beverages that not only taste great but serve another function as well. From sugar reduction to vitamin fortification, shoppers simply expect more from their favorite brands….
