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Great Taste & Masking Ingredients In Sports Nutrition

By November 1, 2022Blog, News

Healthy, refreshing, green, & full of energy—sports nutrition is BIG. And it’s growing every single year.

At Custom Flavors, we have known about the importance of this space for a long time. By prioritizing, optimizing, and customizing sports nutrition flavors and ingredients from the start, our team is ready to do the heavy lifting for you and your health-conscious customers.

Advanced Technology, Flavored With Natural Ingredients

As part of our ongoing efforts to increase sustainability, we’ve accomplished something really exciting. Our advanced flavor modulation solutions for plant-powdered protein blends allow us to create the same delicious, hydrating, and refreshing flavors that everyone loves, but from more natural and clean sources. You don’t have to choose between healthy and great-tasting anymore, and neither do your customers.

On top of encouraging hydration and quenching your thirst in a healthier way, our sports nutrition flavors can be customized with all-natural and organic ingredients, just like all of our other 20,000+ flavors. Our formulation experts can help you create healthy, refreshing, and energy-boosting products for your customers, without bloated lead times and extensive back-and-forth that keep you from getting your new creation to market.

We’re devoted to providing high-quality, natural, and organic products to our customers when they want them, not after their upcoming deadline.

Custom Flavors Encourage Hydration & Quench Your Thirst

We don’t compromise on quality and we speak with transparency. We invite you to taste our flavors before taking any advice, but we’re more than willing to give it!

PRO TIP: Everyone in the sports nutrition industry already knows or suspects:

  1. Year over year, spaces involving health, nutrition, wellness, and holistic / better living are growing.
  2. Sports nutrition drinks and food products are not always produced in an ethical, sustainable, or great-tasting way.
  3. Many companies cut corners or charge high prices to make up for inefficiencies in their processes and strategies.
  4. Customers want delicious, refreshing, and hydrating drinks that don’t just make them feel better—they want them to actually make them healthier.
  5. Food and drink manufacturers need partners with flavor systems that are cost-efficient, all-natural, and never sacrifice great taste.

A Global Race To Better, Healthier, & More Holistic Diets

While we’re focused on domestically providing the highest quality sports nutrition flavors and ingredients, that doesn’t mean we don’t keep an eye on the horizon. Evaluating market shares on a national scale is very different from an international one. But luckily, when evaluating these overseas trends, we see a similar picture to the exciting one being painted right here at home. In other words…

The push toward global nutrition awareness and improvement is in full swing. From a book series published by the Founder and President of the Center for China and Globalization (CCG), citing increases in spending on domestic health and lifestyle goods and services:

“Many people imagine the majority of consumers interested in nutrition and health products to be middle-aged and elderly people—i.e. “Baby Boomers” and “Gen Xers”, but increasing evidence shows that today’s young people [in China and abroad] are realizing the importance of health much earlier in life than their parents. They have become an important driving force in health and nutrition and will create great opportunities for the industry.”

This trend mirrors the increased domestic spending on health-focused products and services that we’ve seen for over a decade in the United States.

“Overall, [in 2022] around 50 percent of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 42 percent in 2020.”

From the East to the West, sports nutrition products are rising in international popularity and they are also:

  1. Seen as high-quality alternatives to drinks/snacks like soda and junk food.
  2. Proven to be more healthy, more refreshing, and more hydrating.
  3. Desired by a large percentage of the market. That percentage remains significant or grows every year.

All of the above points to sports nutrition drinks, foods, and flavors remaining an extremely viable, valuable, and important part of the food and beverage market for the foreseeable future.

Making Healthy Taste Great, Naturally

As if we needed even more reasons to suggest our sports nutrition flavors and extracts… 

Our sports nutrition flavors don’t just hydrate you and help enhance natural performance—they taste amazing and sustain energy too! When it comes to sports nutrition, tried and true flavors such as vanilla, chocolate, and strawberry can dominate the market. We produce excellent versions ourselves, but we believe that variety is the spice of life.

Our customers want flavor choices—that’s why our sports nutrition profiles also include rich and smooth formulations like salted caramel and deliciously indulgent brownie batter, as well as adventurous exotic fruits like mango and passion fruit.

Imagine A Pre-Workout Flavor, Let’s Work It Out Together!

This is Custom Flavors. Let us help you create yours today.

Top Ready to Drink (RTD) Sports Drinks

  1. Lemon-Lime
  2. Wildberry / Mixed Berry
  3. Passion Fruit
  4. Mango
  5. Peach

 Top Sports Powders

  1. Salted Caramel
  2. Dark Chocolate
  3. Cookie Dough
  4. Peanut Butter
  5. Strawberry

At Custom Flavors, we are here to help you create delicious, hydrating, and energy-filled flavors for your products. Schedule a call with one of our team members to learn more about how Custom Flavors can formulate delicious sports nutrition flavor profiles for you today.

Here’s To Making Healthy Taste Great, Naturally





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