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Mar 31
Custom Flavors lab using innovative methods for flavor development

Overcoming Obstacles in the Natural Flavor Industry

By News
Using Custom Flavors To Turn Challenges Into Success Stories In the natural flavor industry, it can be difficult to fully understand any component, from ingredients to the final product, without first tasting it. After all, great-tasting food and beverage formulations are what we strive for. A similar problem exists when we talk to our customers…they know that they have something that people will love, but they need that extra bit of flavor to make it all come together. Are you currently working on a naturally-flavored food or beverage product? Keep reading for a few real-life examples of how we’ve helped…
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Mar 06

5 Tips for Flavor Modulation in Functional Foods

By Blog, News
It’s no industry secret. Some functional ingredients with effects that customers crave simply don’t taste very good. Whether it be a bitter aftertaste or a sour front note, healthy and nutritious products sometimes have to be modulated, or changed, in order to be palatable to the masses. That being said, it’s not always as easy as mixing together great-tasting ingredients and serving up a delicious product to store shelves. Today’s customers want food and beverages that not only taste great but serve another function as well. From sugar reduction to vitamin fortification, shoppers simply expect more from their favorite brands.…
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Feb 06
"Natural Flavors 101 Guide Cover" "A bowl of fruit with natural flavor extracts" "Illustration of a natural flavor molecule"

Natural Flavors: 101 – Common Questions About Natural Flavors

By Blog, News
Staying Ahead Of The Natural Curve In an attempt to both address a growing market and respond to the health preferences of our customers, natural and organic flavors/extracts will continue to be an important focus for Custom Flavors. What Exactly Is “Flavor” Anyway? What we consider “flavor” is the end result of a complex combination of taste, smell, and trigeminal sensations. These sensations, such as heat (as in chili) or cold (like peppermint) provide our tastebuds with the information our brain needs to process specific tastes. “Taste” is the sensation of sweet, sour, salty, bitter, and umami directly detected by…
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Jan 09

Providing Flavor Flexibility while Navigating ‘Whole Foods’ Regulatory Requirements

By Blog, News
What does the average Whole Foods customer look like? Well, according to Business Insider, they’re 29-35 years old and make around $80K a year. They (and millions of other Whole Foods customers) enjoy organic, natural, and ethically-sourced foods/beverages that taste great and make them feel better about their health. They want to know where their purchases come from and how they were made. They want to be able to easily identify products that are well-regulated and continuously tested for safety and quality. And our average customer shops a lot, buying an estimated 9 items per trip, with each trip costing…
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Dec 07

Current & Continuing Flavor Trends, With A Nostalgic Spin…

By Blog, News
“Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” Before we reveal our list of trending Custom Flavors…we want to talk a lot more about nostalgia. We’ve done our market research and we know that there’s a good chance that you probably love great-tasting food and beverages. We’ll go even further and hypothesize that either the 90s or 2000s have some pretty special significance to you. If they don’t, don’t worry. We’ve still got a few deliciously sweet and nostalgic points to make. Whether you spent those specific years…
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Nov 01

Great Taste & Masking Ingredients In Sports Nutrition

By Blog, News
Healthy, refreshing, green, & full of energy—sports nutrition is BIG. And it’s growing every single year. At Custom Flavors, we have known about the importance of this space for a long time. By prioritizing, optimizing, and customizing sports nutrition flavors and ingredients from the start, our team is ready to do the heavy lifting for you and your health-conscious customers. Advanced Technology, Flavored With Natural Ingredients As part of our ongoing efforts to increase sustainability, we’ve accomplished something really exciting. Our advanced flavor modulation solutions for plant-powdered protein blends allow us to create the same delicious, hydrating, and refreshing flavors…
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Oct 11

Organic Extracts & Custom Flavors

By Blog, News
  Customers are demanding cleaner and healthier products from their vendors. From popular all-natural diets to new health concerns, consumers want to know that what they're putting into their bodies is great tasting and nutritious, alongside being natural and ethically sourced. In anticipation of this demand, Custom Flavors has solved another problem that our competitors still haven’t fully addressed:  Customers need more great-tasting organic extracts & flavors to choose from. We Know You Want Organic Flavors & Extracts This permanent shift toward simple, organic ingredients appears to be a process nightmare for some in the flavor industry. Whether they haven’t…
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Sep 07

Contributing to a More Sustainable Future

By Blog, News
At Custom Flavors, we’re dedicated to more than providing the highest quality flavors. We believe in taking care of people, well beyond those who buy from us. To accomplish this goal, we focus on exactly how we impact our community, our environment, and our planet. Since opening our doors in 2005, we’ve closely monitored our energy needs and sustainability metrics with the goal of consistent improvement. With that data, we’ve outlined a path forward to lead the industry in green initiatives by reducing our reliance on fossil fuels and moving toward clean, renewable energy. Let’s take a closer look at…
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Jun 27
IFT First

IFT FIRST in Chicago

By News
IFT First in Chicago The Custom Flavors team will be exhibiting at IFT FIRST in Chicago, IL. This national event is great for Food Science professionals to collaborate, make great connections, and leave inspired! We will be showcasing our favorite flavors in many applications, handing out samples, and providing fun giveaways. Stop by and say hi at BOOTH #S3418 - we look forward to seeing you there!
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